Cathy Dalton began what is now High Gear Marketing Group over 20 years ago, with a passion for bringing products and services to life. With broad experience developing and managing marketing projects, her marketing background is supported with the work of senior associates in the go-to-market, creative, web development, and social media arenas to provide just the right resources for your project.
Working in Western North Carolina and in the San Francisco Bay Area, Cathy and High Gear associates create and execute on strategies to meet your objectives – within your budget and timeline. Major B2B projects have been focused toward brand development, product and program launches, demand and lead generation, partner acquisition strategies and programs, channel marketing, and marketing events. Small business and non-profit projects typically lean toward branding and marketing communications, often driving the packaging of services and their benefits for optimum impact.